Terex Corporation is a $4.5 billion, publicly traded global manufacturer of lifting and material processing products and services. The company is passionate about producing equipment that improves the lives of people around the world. Terex operations are global, yet each office or factory is a close-knit community. Terex provides team members with a rewarding career and the opportunity to make an impact. The company values diversity and inclusion, safety, integrity, respect, servant leadership, courage and citizenship. It encourages continuous improvement and offers free courses available through Terex University. Women@Terex provides a supportive network for Terex women in their jobs and careers. It’s an exciting time to be part of the expanding manufacturing sector. Terex is a place where you can work and grow. Come talk to us!
Genie /Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation, is headquartered in Redmond, WA with branch offices worldwide. We manufacture material lifts, trailer-mounted booms and light towers, telehandlers, scissor lifts and self-propelled telescopic and articulating booms under the globally recognized Genie brand nameplate.
As Senior Marketing Manager you will focus on two important aspects of our marketing mix, leading our online content strategy and the development of high impact sales enablement tools. This is a challenging opportunity for a Senior Marketer with a broad foundation in the marketing discipline, and exceptional communication skills. In this exciting role you will focus on rental customer sales cycles and our end-user partners, while also providing expert support to related marketing functions. Results of your activities will visibly contribute to the revenue and market share of our iconic $2B heavy equipment brand.
The Senior Marketing Manager role will own our content marketing strategy that drives online customer engagement and lead generation. Working with your expertise in communications, product marketing and digital disciplines, you will develop highly engaging content campaigns to drive customers through our sales journey. Additionally, you will work hand in hand with the sales team on the development of enablement tools, including collateral and sales messaging. You will supervise all social media channels, digital execution and related reporting activities. Your success will be dependent on collaborating extensively with sales, product marketing, external/internal communications, branding and other marketing partners to ensure we are maximizing our online content platforms, while providing the support our sales team needs in the field. Your success will enable the marketing organization to achieve targeted and effective marketing campaigns further supporting our sales funnel. Your primary focus will be on the North American market, while also providing support to the global Genie marketing team.