Genie /Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation, is headquartered in Redmond, WA with branch offices worldwide. We manufacture material lifts, trailer-mounted booms and light towers, telehandlers, scissor lifts and self-propelled telescopic and articulating booms under the world leading Genie brand nameplate.
In this vital role to the Genie Marketing team, as a Senior Marketing Manager you will work closely with the Director of Marketing on overall strategy, customer engagement, and sales enablement activities. This is a challenging opportunity for a Senior Marketer to contribute to the future growth of the global leading Genie brand, while also seeing the direct impact of your efforts. In this exciting role you will work with primarily focus on the North American market, while also providing support to the global Genie marketing teams.
The Senior Marketing Manager role will lead the development of the overall marketing strategy for North America. Working with the multiple marketing disciplines and roles, you will develop and collate the annual marketing strategy, identifying the major themes we should focus on for short and long term planning. You will also serve as the primary brand advocate for global marketing ensuring the Genie brand is represented consistently, while still meeting regional goals. As part of this you will oversee the Genie product naming strategy and trademark portfolio. You will lead all customer engagement activities for North America and serve as a primary liaison with the sales team to guide the development of sales enablement tools and programs.